Formula 1 Saudi Arabia VR & AR Activations
Large-scale immersive activations across Jeddah for the first F1 Saudi event.
Location
Jeddah, Saudi Arabia
Tech Stack
01 / Overview
AO-INTERACTIVE was commissioned by the Ministry of Sports to design and deliver multiple high-engagement VR and AR activations across Jeddah for the first-ever Formula 1 Saudi Arabian Grand Prix.
We built a multi-location immersive installation that handled high visitor throughput under strict live-event timelines, delivering customized VR racing simulations, interactive physical pitstop challenges, and augmented reality learning tables that drew thousands of participants.
02 / The Challenge
Navigating Complexity
Executing complex physical-to-digital event setups across multiple high-traffic public locations in Jeddah simultaneously. The software had to run with zero lag on standalone and simulation hardware, and the entire setup needed to maintain 100% uptime with rapid visitor transitions during a globally broadcasted live event.
03 / The Solution
Innovative Execution
- Customized VR racing simulator: Deployed 6 motion-linked simulator rigs running a Saudi-branded F1 car model on a laser-scanned Jeddah Corniche Circuit.
- VR pitstop challenge: Developed a gamified physical tire-changing challenge integrated with virtual overlays, tracking pit times on a public leaderboard.
- AR interactive table: Deployed 20 tablets enabling visitors to scan a physical maquette of the F1 car, exposing interactive hotspots and start procedures.
- Kids coloring app: Built an augmented reality mobile application that turned paper coloring sheets into animated 3D assets flying over the track.
04 / Scope
What We Delivered
VR Racing Simulator
VR Pitstop Challenge
AR Table Experience
Kids Coloring Mobile App
On-ground deployment setup & support
05 / Tech Specs
Technical Execution
Detailed breakdown of the hardware and software infrastructure powering this experience.
Devices
VR Motion Simulators, Oculus Quest 2, iPad Pro Tablets
Throughput
500+ users per hour capacity
Installation
On-Site Live Event Activation
06 / Impact
Multi-location deployment across Jeddah featuring 6 simulators, 20 tablets, and 12 VR headsets running concurrently.
Over 15,000+ direct participant interactions with zero system downtime over the race weekend.
Massive social amplification and viral reach supporting the Ministry of Sports' promotion goals.
07 / Gallery
08 / Explore More
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